Huh?

Fact.  What people say is not what they meant and what they meant is not what you heard.

Let me illustrate it with a brief story:  Bubby and Wilbur go to town to buy some lumber. Bubba sends Wilbur in to get prices.

"Mister,  do you have any 4x2's?  The clerk say's don't you mean 2x4's?  Wilbur goes back outside and confers with Bubba for a minute then goes back in.

" Yep mister your right, its 2x4's not 4x2's." Well, how long do you need them? ask's the clerk. Back out to the truck goes Wilbur, brief conference with Bubba and back into the store.   'Mister', Bubba says were going to need them a long time, were going to build a barn out ot them".

Mis-communication...mis-interpertation happens in deceptive advertising all to often.  Some people "hear what they want to hear  and there are peole who read" what they want to read..   Selective hearing and selective reading is a phenomenon .The human mind compensates the thought process and organizes content to allow the reader to "read" literally" what is not there.  (Click for an example)     Deceptive advertising works on this principal. A good example would be ".25 cents ea. or 4 for a dollar". There obviously is no bargin here yet this type of advertising works and works very well. The "victim" read's "buy 4 and you get a deal so he buys 4 even though he only wanted just one. Another example would be "Shirts on sale-2 for only $29.95 ea". The instant conditioning here is that the mind recoginizes a "sale" when there is none. It accepts the message as the "whole" rather than breaking it down for actual meaning.

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Prior to doing business or making a purchase with any business it would be prudent to check the privacy policy on a business. This will give the consuer an indepth idea of that particular business's ethics and how they interface with the customer. PRIOR IS THE KEY WORD.

Diversion is another method that is used to "pull" the reader off guard. The shoes in this ad

Reduce it to the ridiculous

Reduce it to the ridiculous. Brand new Lincoln cyber car ...$25 mo...

Best in it's class ........ 

What it's not......

Words to question  (see your CD).....  You know you know this. Except, however...Asterisk...sort of ..kinda ... would have..should have..could have.. surcharge...our policy...

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