YELLOW PAGES AN OPEN BOOK

Gull dang it!! I left my daily planner at home and I have to make some very important phone calls for the super important meeting tomorrow morning. Whew, it's a good thing I saw that kung fu guy sitting on the floor with his legs double crossed  and holding that great yellow book.  Lucky me, now I have "Yellow pages . com" Why all I have to do is click once or twice and I'm through. What a life saver. Best thing about it is it's FREE.

The cost to the consumer is far from being free. If anyone ever read the "terms and conditions" (few people do) that are attached to the viewers obligations it would make you shudder with fear.

Out of 34 paragraphs in their terms and conditions, here are two of them and an explanation of danger to the consumer.

Paragraph's #4 and # 5

(# 4) We may, additionally , track non-personal information about your visit including the domain name and the name of the Web page from which you entered our site, how much time you spend on each of our pages , and the IP address associated with your computer. We use this information to improve the performance and operation of our site.

(#5) When you register, we ask for information such as your name, e-mail address, birth date, gender, Zip code, occupation, industry, and personal interests. For the purchse of YELLOW PAGES . COM advertising products wew may also ask for your address, Social Security number and credit card information. Once you register with YELLOW PAGES . COM and sign in to our services , you are not anonymous to us and we protect your personal information.

Ok, lets break this down according to the rules on your CD.  (consult # 10 on your CD)

In order to use their service you have to:

1. Let them track you movements

2. Supply them the address of you IP (service provider)

3. Let them Monitor how much time you spend on the net.

4. Give them your e-mail address

5. Give them your date of birth

6. Give them your occupation

7. Give them the field in which you work

8. Give them your personal interests

9. Give them your Social Security number

10. Give them your credit card number

11. Give them who you do your  banking with

12. Allow them to know who else you do business with

13. Give them your credit limit

14. Give them the names of who you owe money to

WHAT ARE THEY GIVING YOU ? A PHONE NUMBER.

I think most people would agree that this is a poor tradeoff.

We mentioned  before on this site about how important it is to protect your personal information especially your social security number. There is by far to much personal information that can easily be determined by someone obtainig just your Social security number. In case you forgot what information can be obtained from a (Social Security which is needed to run a credit check ) click on this thumbnail.  This list is by no means conclusive.

 You can read more on their web site at www.yellowpages.com/about/privacy

Page under contruction   Web becons, capture personal information, threat, disclosure to third parties, paragraph , "except" a contradiction, give employees information, breach, depeding where you live. Omission, remove still have info.